HYPERMADE

CategoryFASHION

Commentary
Gucci’s Seventh Quarter of Decline

Luxury in a State of Fatigue
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Gucci logo at night symbolizing the fading allure of modern luxury.

The myth is fading. Once a synonym for flamboyance and commercial triumph, Gucci now finds itself in a deeper crisis than any of its major rivals. The era of endless growth is over — and with it the...

Commentary
The Aesthetics of Simulation

Part 3/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

After the faces have vanished and the avatars have risen, the final step follows: fashion detaches itself from the human being. What began as a technical advance becomes a cultural turning point...

Commentary
Cosmos in Half-Light

Chanel Between Lightshow and Emptiness
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A vast dimly lit hall with glowing planets floating above a reflective runway floor – a symbolic stage between light and emptiness.

Matthieu Blazy presents a flawless collection at Chanel – yet one without its own idea. Between planets, pearls and perfection, fashion loses itself in its own radiance.

Commentary
From Mannequins to Avatars

Part 2/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

From the mannequins of the 1950s to the supermodels of the 1990s: fashion constantly reinvented its icons. Today their names are Shudu, Imma, and Lil Miquela – avatars instead of humans.

Commentary
Click Instead of a Bang

Part 1/3
How Algorithms Are Replacing Humans in the Fashion Industry
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Symbolic image for the change in the fashion industry: a server room as a metaphor for the replacement of real models by algorithms.

For decades, fashion thrived on faces, bodies, and illusions. But today, a mouse click replaces what once required studios, photographers, and models. Algorithms take over – quietly, efficiently, and...

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